Privacy Policy

Effective date: July 22, 2026


The Pottstown Business Improvement District Management Association (“PBIDMA,” “we,” “us,” or “our”) operates DiscoverPottstown.org to provide information about Downtown Pottstown, local businesses, events, programs, and community resources.


This Privacy Policy explains what information may be collected when you visit or interact with DiscoverPottstown.org and how that information is used.


Information You Provide


We may collect information you voluntarily submit through the website, including:


  • Your name, email address, telephone number, business name, organization, or mailing address
  • Questions, comments, or requests submitted through contact forms
  • Information submitted for business listings, event listings, employment opportunities, vendor opportunities, volunteer opportunities, or other community programs
  • Newsletter or other email-subscription information
  • Any documents, photographs, descriptions, or other materials you choose to submit


Information submitted for a business directory, event calendar, job board, or other public listing may be published on the website. Please do not submit personal information that you do not want displayed publicly.


Information Collected Automatically


When you visit the website, certain technical information may be collected automatically, including:


  • Browser and device type
  • Operating system
  • Pages viewed and links selected
  • Date and time of visits
  • Referring website or search engine
  • General geographic area
  • Internet Protocol address and other technical identifiers
  • Interactions with website content and features


We use this information to operate the website, understand how visitors use it, improve its content, identify technical problems, and protect the website from misuse.


Google Analytics 4


We use Google Analytics 4 (“GA4”), a website analytics service provided by Google LLC. GA4 helps us understand how visitors find and use DiscoverPottstown.org.


GA4 may collect information such as pages visited, interactions with website features, approximate geographic location, browser type, device type, operating system, referral source, and session information. Google Analytics uses cookies and similar technologies to distinguish visitors and sessions.


GA4 may set cookies including:

CookiePurposeDefault duration

_gaDistinguishes website visitorsUp to two years
_ga_<container-id>Maintains session informationUp to two years


The information generated through Google Analytics is processed by Google according to its policies and our Analytics settings. Learn more about how Google uses information from sites that use its services.


You can limit analytics collection by:



Blocking cookies may affect how certain website features function.


How We Use Information


We may use collected information to:


  • Respond to questions and requests
  • Communicate with businesses, property owners, residents, visitors, and community partners
  • Maintain business directories, event calendars, and public listings
  • Provide newsletters, announcements, and program information when requested
  • Promote Downtown Pottstown businesses, events, and resources
  • Analyze and improve website performance
  • Maintain website security and prevent misuse
  • Comply with applicable legal and administrative requirements


How Information May Be Shared


We may share information when reasonably necessary with:


  • Website hosting and technology providers, including Locable
  • Analytics providers, including Google
  • Email, communications, form-processing, and other service providers assisting with website operations
  • Partner organizations when needed to fulfill a request or administer a program
  • Government agencies, legal authorities, or other parties when required by law or necessary to protect rights, safety, or property


We do not sell lists of names, email addresses, or other contact information submitted through this website.


Third-Party Websites and Services


DiscoverPottstown.org contains links to websites and services operated by others, including local businesses, event organizers, social-media platforms, donation services, registration platforms, Yiftee, Zeffy, and other community partners.


When you follow an external link or submit information through a third-party service, that service’s privacy policy and terms apply. PBIDMA does not control the privacy, security, or content practices of third-party websites.


Payments or donations initiated through external links are processed by the applicable third-party provider. PBIDMA does not collect or store your complete payment-card information through DiscoverPottstown.org.


Email Communications


If you subscribe to a newsletter or request updates, we may use your email address to send the requested communications. You may unsubscribe at any time by using the unsubscribe link included in the message or by contacting us.


We may still send non-promotional communications necessary to respond to a request or administer an ongoing program.


Data Retention


We retain personal information only for as long as reasonably necessary to fulfill the purpose for which it was collected, maintain organizational records, comply with legal requirements, and resolve disputes.


Google Analytics data is retained according to the settings maintained within our GA4 account and Google’s applicable policies.


Data Security


We use reasonable administrative and technical measures intended to protect information collected through the website. However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.


Children’s Privacy


DiscoverPottstown.org is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information directly from children under 13. If we learn that such information has been submitted, we will take reasonable steps to delete it.


Your Choices and Requests


You may contact us to:


  • Ask what personal information we maintain about you
  • Request a correction or deletion
  • Update information submitted for a public listing
  • Withdraw from optional email communications
  • Ask questions about this Privacy Policy


Some information may need to be retained for legal, administrative, security, or recordkeeping purposes.


Changes to This Policy


We may update this Privacy Policy to reflect changes to the website, our practices, technology, or applicable requirements. The effective date at the top of this page will indicate when the policy was last revised.


Contact Us


Questions or requests regarding this Privacy Policy may be directed to:


Pottstown Business Improvement District Management Association
1200 E. High Street, Suite 304
Pottstown, PA 19464
Email: [email protected]
Phone: 610-575-7233